12/19/2019 Per Bylund
A recent paper in the Journal of Consumer Psychology (JCP) has started a debate on the accuracy of „loss aversion,“ the idea that people are driven by fear of losses more than they are by the potential for gain. Core to behavioral economics, this idea has been rather ………………………..
https://mises.org/wire/why-so-many-scholars-are-wrong-about-consumer-psychology